Macro Photography

Exploring the world of miniature objects with a macro lens is a special and exciting area of photography, and once you start, you will quickly become addicted. The world of macro photography holds many delights and is an area that cannot be appreciated with the human eye.Macro photography is the name given to close-up photography, and is best explained as images that are taken at reproduction ratios of life-size and above. Ratios of between 1:7 and 1:1 fall into the macro photography category.Understanding Ratios: This is a term used to express the magnification of a macro lens or other macro equipment that relates the real life-size object to the reproduction size on a slide or negative. If you shoot an object that is 3cm in length and it measures 1.5cm on a 35mm slide or negative – the ratio is 1:2. When both are equal length the ratio is 1:1Choosing the right lens is the most important factor with macro photography. While a telephoto lens may be acceptable with some types of close-up photography, the macro lens is invaluable to get really close and really accurate focusing.There is an endless range of subjects that fall under the range of macro photography. The most common subject for macro photography is the natural world – all types of flowers, plants, and insects. For the more creative photographer, macro photography is used in abstract imagery.With many forms of macro photography, especially with insects, a lens with a long focal lens – minimum 200 mm is required for some nature subjects. You need to keep a working distance from the subject to get a successful image – you don’t want to frighten your subject away.When shooting close-ups you are limited with depth-of-field – to get an attractive image you must focus on the most important part of the subject. This will be achieved easier if you place your camera on a tripod or monopod.By using your tripod you will reduce the risk of camera shake. Subject movement is also an important factor to consider. Macro photography magnifies the subject, leaving more room for blur. A strobe unit can be used to freeze movement – even on the brightest of days you should consider using your strobe unit. Try bouncing light from your strobe unit off a reflector. This will give your image a softer illumination.Many amateur photographers stay away from macro photography because they feel that their technical ability is too inept – your personal ability should not turn you away from this exciting part of photography – macro photography is like all types of photography – practice makes perfect.

Five Qualities Ensuring Marketing Strategy Success

Marketing is itself a strategy and so no marketing plan is completely fool-proof. There are some qualities that must be met to be able to consider it effective and this will help in converting customers to make marketing successful. A marketing plan is a frame work that must be followed to transform into a killer strategy. Here are five qualities proving its abilities in the marketing strategy.Focus on the productProduct focus is not simple as it always is focused towards the market. The product varies in demand depending on the age, gender and trend. In case it is about clothing, then women in 50s if they are working would prefer formal, quality and semi formal dresses, while the younger adults may have a different focus on the product. In case you also have shoes to offer, you can help women show how they can look tall and in this way this will include shorter women who would love to gain height, thus your marketing focus widens more effectively.Focus on the marketThe market focus should be defined. It is impossible to please everyone and if you try doing so, you are going to be under severe pressure and eventually result in losses. Focus on the market fashion, but decide first if your focus is with male or female and without fail consider the age factor. By focusing on the market you will see the likes of your target audience. The other factors worth considering are the purchasing power of your audiences. If you find there is a diverse taste, set your goals by dividing, choosing and conquer the market. Have measurable informationAnything to be marketed should be quantifiable and must be ideally in numbers. Include all the details, major and minor as detail information has a crucial role in marketing. A strategy is a must for any good marketing plan to see success. The plan that is the marketing strategy should be measurable to know the ROI. If your business is new, you can have both marketing plans, short and long. They can be interconnected. However, ensure the goals are attainable.Accountability and responsibilityMarketing strategy is about being accountable and this in combination with responsibility alone paves way to success and to attain better results. Marketing plan fails to work in groups than individuals. It is best for each individual to have a specific task and to bring good results. At the same time paying attention to individual’s accountability helps you keep a vigilant eye on their handling of responsibilities. Without fail reprimand the failures and do not forget to reward the achievers. A perfect marketing plan requires absolute involvement that one must be committed to it. Each person should know their job and also should be aware of the outcomes.ReviewsA marketing strategy is a planning process and an effective marketing plan handles everything from tracking performance to setting goals and measuring the units quantifiable. However, regular reviewing and revision is essential. Do not wait until the last day, keep reviewing regularly and change the plans in-between if essential.

Blended Learning

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