YouTube videos are meant to deliver a message or promote a video clip that one has created. Companies, entrepreneurs and individuals use these videos to market, promote, advertise and even make money from these videos. The reason why YouTube is a great platform to market products and ideas is because, visual adverts play a major role in awareness, as they tend to stick to the mind faster than audio or written formats.
Although you might have created a great video, chances of people stumbling upon it are few, because there are millions of videos being uploaded in YouTube each day, thus making the platform saturated. To milk and obtain more visibility on the web, you will need to learn tips on how to promote YouTube videos effectively. There are several ways to do this as discussed below.
1. Use video search engines:
Video search engines play a big role in advertising video content. Having the video in YouTube alone is not enough to create awareness. Make sure you add the video content to these videos search engines, such as MetaCafe, Netflix or even truveo.com. You however need to select a relevant niche for your video for optimization and relevance needs. Doing this increases visibility probabilities online.
2. Optimize the video Title as well as its descriptions
This is an important step when learning how to promote YouTube Videos. Although YouTube has its own search engine to rank videos based on traffic and visibility, you can alter these by adding in video descriptions and what it is about. Video Meta descriptions are very important as they give a brief overview on what the video clip is all about. This works in the same way as Search Engine optimization, where you need to focus on the main keywords that people will use when searching for your content or related media.
3. Video Branding
Some people may try to use your video clip to advertise their content and media, and you may not benefit from their acts. To protect yourself against these, video branding will work for you best. You can do this with the help of a branding software such as adobe illustrator, where you can add in your addresses and links to your website. If anyone uses your content, he will participate in promoting yours too.
4. Use social media plugins to promote the video clip
Many people today use the social media to meet up new people and make friends. They also use this media to discuss trending videos, music and other life events. Facebook and MySpace offer a great platform to advertise the YouTube video. You can upload the video for Facebook users to view and comment on. In addition to this, you need to place a captivating description of the same. Through the Facebook users, you can generate enormous traffic thus lead to sales.
5. Market your video links through email marketing
If you are advertising a product or service through the video, and have a mailing list of target audience, you should then include links of the same in your mails, and direct them to view the clips. Although it may not be taught in many “how to promote YouTube videos” online programs, never leave out this strategy as you never know whom it will bring onboard.
6. Follow other popular videos in YouTube
Just like other social sites, you need to give for you to receive. The best way to earn traffic into your video is by responding to other people’s video clips on YouTube with a big follow-up. When you respond to a video clip, a link to your videos is created on these comments, thus leaving a trail for other people to follow.
Marketing through videos is a great way to win audience over, as well as enlighten them on what you have to offer. However great the clip is, you need to optimize it for video search engines and viewers. There are many free lessons on how to promote YouTube videos you can use to learn more.