Do You Have BizVision? A Successful Management Style

What exactly separates a successful organization manager from less successful peers? Success is generally planned and requires structure and organization. We believe success managers work in this way have Business Vision in their management style.Today’s business environment is more competitive, has more sophisticated customers and a rapidly changing economic environment; maintaining or increasing a company’s performance is a managers most critical concern and managers who empower employees to higher levels, will make themselves and their employees indispensable to the organization.There are some basic successful management qualities, uncovered by years of exhaustive management studies. These studies identify that successful managers are as different as they are similar. However, close observation determines that six particular qualities are generally found in all successful managers, these six qualities are:• Being goal driven• Employing good communication skills• Continually empowering employees• Acting with a caring attitude• Embodying a caring attitude• Manage with organization and structureThese qualities have become habits for indispensable managers.Since habits are acquired behaviors, through training they can be adopted by anyone. While there is no magic success formula, a person’s desire coupled with an investment of time, energy and patience usually pays long-term management dividends.While one can say that stating six management qualities is simplistic, the successful manager invests much time and energy into the study of human nature, in particular to that of subordinates, superiors, customers and vendors. It is human nature to categorize needs into different levels of priority, understanding your level, as well as those of your peers is vital.Andrew Maslow, a renowned behaviorist, brought this to the attention of the world with his famous “Hierarchy of Needs”. Maslow’s theories are based on the idea that people naturally attempt to satisfy lower needs before seeking to gratify higher levels of needs.• First: Food and shelter• Second: safety and security• Third: belonging, friendship and love• Fourth: self-esteem, status and ego• Fifth: self-actualization and self-fulfillmentUnderstanding where you are in this hierarchy is useful in motivating yourself, then your employees to higher levels of performance. Your first step is to be aware of your own needs, giving clarity to your personal agenda, and then to those of your subordinates. The level at which they’re currently performing provides an understanding of their personal agendas, just as your performance mirrors yours.Morale and High-Level Performance are not as connected as we may think. According to Fredrick Herzberg, a social scientist of the 50′s and 60′s, the most visible of the commonly accepted motivators; salary, working conditions and company policies are referred to as “hygiene factors”, meaning they are important for morale but have little relevance for high-level performance. They answer the needs of the first two priority levels but do not motivate the employee to higher levels.Successful managers are also tuned into the most played radio station in business: WII-FM (What’s In It For Me). Performance measurement is a two-way street. Employees constantly measure their supervisors and their employer in the context of “What’s In It For Me?” Companies and managers who understand this and who tune in to answering WII-FM have more active listeners.• Take the time to get to know your reporting staff, their values, personality type and what piques their interest and primary motives.• Within the boundaries established by an employee’s Position or Task Guide, and in keeping with company policy, determine the best type of approach for each person.• Standard policy does not mean we should ignore difference between people; a good manager always looks for an employee’s strengths and builds on those instead of exploiting weaknesses.• The goal is to identify each employee’s personal goals and objectives and align them with those of the company; the result is greater organizational focus.Success habits are something that can be learned by everyone. Indispensable managers know their own personal agenda, have an organizational system, develop successful habits that support their system and transfer all of this to their employees. Any behavior repeated regularly develops into a habit, and behavioral psychologists agree that this process takes only about 21 to 42 days.As mentioned, there are six qualities basic to successful managers. Being Goal Driven means being results oriented; Aspirations, results and rewards are evident in all activities. Goal driven managers instinctively tune into Maslow’s hierarchical levels themselves and into everyone they set out to motivate; Goals are the prerequisite to achievement. An astute leader helps people set goals compatible to those of the organization and then provides the tools for achievement.Communication means that everyone is informed. Imagine trying to use a system you don’t understand. High-level communication is required and this takes time, energy and creativity. The most power medium is your spoken word privately, to an employee. Your spoken one-on-one communication, followed up with supportive action, can show tremendous results. Banners, newsletters, and email are excellent support tools, but will be treated with quiet contempt if the personal touch and follow up are lacking. In partnership with Maslow’s hierarchy, rewards both communicate and symbolize some level of accomplishment towards the final objective.Empower people. Have you ever noticed how certain people always make you feel good? They don’t shower you with false compliments, they’re not intent on telling you what you want to hear, but they possess a special quality that’s transferred and lifts your spirits. Behavioral experts refer to this as positive energy transference. Every manager needs to master this habit of transferring positive energy to others; this is empowerment. It brings out the best in others because it brings out the best in you, and it’s a habit that can be acquired by “dream building”. Everyone has a dream, including employees, whose dreams may be locked deep within their personal agendas.Indispensable managers uncover these dreams and build a bridge to the corporate mission; to be a successful manager, help people believe in themselves and recognize their talents, and then success can naturally follow. To achieve empowerment, try finding the employees dream, convert the dream into goals connected to the companies’ goals and break goals into daily activities. Also try building team belief through weekly or monthly meetings, hold the employees accountable for their goals and objectives as well as expecting them to believe and achieve while supporting them through your communications strategies.There is an old saying about caring: “People don’t care how much you know until they know how much you care.” Caring is an extension of communication and empowerment, and it involves action and words. There are a number of ways to develop caring habits. Pick one day a year for each employee and do something that shows them appreciation, do not talk business – learn about the person, their family, their dreams and goals. Always follow through with everything you say. Understand the needs and wants of spouses and ask yourself if you really care and make sure you do. And finally remember that the little things mean a lot.Being fully committed is required; none of the habits would be worth much if they weren’t coupled with total commitment. This is what provides dedication to one’s mission. The willingness to grow, to get personally involved, to invest time and money, and to be totally focused on performance is not taught in most business schools. These are life skills that the very best managers have developed and used in the conduct of their daily working relationships. Therefore, before any change occurs, total commitment, coupled with an action plan is a must.S.M.A.R.T. management and effective task communication means identifying what is to be communicated, use the S.M.A.R.T. acronym to assign responsibility for completing assigned tasks within expected guidelines.S – Specific (Clarity) People are not mind readers, be direct and specific when communicating by clearly spelling out what you want and what is expected and get confirmation by asking to have your question or statement repeated back to you.M- Measurable (Objectivity) always put a yardstick to a task because if you can’t measure it you can’t control it; people naturally give more attention to activities which are measured.A – Attainable (Clarity, Objectivity and Integrity) make sure that the person at the receiving end of the instructions is capable, trained, and has the proper tools to do the job.R – Reasonable (Objectivity and Integrity) establish reasonable goals and get consensus, setting unrealistic targets alienates subordinates and becomes a root cause for undesirable outcomes like sacrificing quality, failing to complete tasks, jeopardizing safety and demoralizing the team.T – Timely (Clarity and Integrity) install timelines and check on progress. Timelines must stipulate a beginning, middle milestone and an end. Review often to catch deviations from a plan and be fixed easily and inexpensively.There is a simple successful management equation; Prosperity = Objectivity + Integrity + ClarityManagement success habits are not discriminating. Any willing manager can develop these qualities into habits; and over time they will become original to anyone who uses them, as every manager develops his or her own style and gains Business Vision. Start with you and as you develop into this conceptual manager, refine your systems to work naturally with your people and in turn they will transform into an indispensable team. Work S.M.A.R.T. and use clarity, objectivity and integrity in the way you manage and prosperity for you, your staff and the company will follow.

Five Qualities Ensuring Marketing Strategy Success

Marketing is itself a strategy and so no marketing plan is completely fool-proof. There are some qualities that must be met to be able to consider it effective and this will help in converting customers to make marketing successful. A marketing plan is a frame work that must be followed to transform into a killer strategy. Here are five qualities proving its abilities in the marketing strategy.Focus on the productProduct focus is not simple as it always is focused towards the market. The product varies in demand depending on the age, gender and trend. In case it is about clothing, then women in 50s if they are working would prefer formal, quality and semi formal dresses, while the younger adults may have a different focus on the product. In case you also have shoes to offer, you can help women show how they can look tall and in this way this will include shorter women who would love to gain height, thus your marketing focus widens more effectively.Focus on the marketThe market focus should be defined. It is impossible to please everyone and if you try doing so, you are going to be under severe pressure and eventually result in losses. Focus on the market fashion, but decide first if your focus is with male or female and without fail consider the age factor. By focusing on the market you will see the likes of your target audience. The other factors worth considering are the purchasing power of your audiences. If you find there is a diverse taste, set your goals by dividing, choosing and conquer the market. Have measurable informationAnything to be marketed should be quantifiable and must be ideally in numbers. Include all the details, major and minor as detail information has a crucial role in marketing. A strategy is a must for any good marketing plan to see success. The plan that is the marketing strategy should be measurable to know the ROI. If your business is new, you can have both marketing plans, short and long. They can be interconnected. However, ensure the goals are attainable.Accountability and responsibilityMarketing strategy is about being accountable and this in combination with responsibility alone paves way to success and to attain better results. Marketing plan fails to work in groups than individuals. It is best for each individual to have a specific task and to bring good results. At the same time paying attention to individual’s accountability helps you keep a vigilant eye on their handling of responsibilities. Without fail reprimand the failures and do not forget to reward the achievers. A perfect marketing plan requires absolute involvement that one must be committed to it. Each person should know their job and also should be aware of the outcomes.ReviewsA marketing strategy is a planning process and an effective marketing plan handles everything from tracking performance to setting goals and measuring the units quantifiable. However, regular reviewing and revision is essential. Do not wait until the last day, keep reviewing regularly and change the plans in-between if essential.

Marketing Theory Without Execution: An Idea With No Follow-Through

An ongoing debate exists in the marketing industry that begs the following question: Is it more important to devise a marketing strategy or to execute actions to achieve your goal?There are good arguments all the way around this debate, but when it comes down to it, the answer is really… neither. You simply can’t be successful without either one.The problem, however, is that many companies, consultants, and marketers do a lot of “theory” and talking, without taking it beyond that. They can sit around and discuss all the latest marketing tactics and even try to put them in place, but in the end, it’s all for naught if they don’t develop a solid strategy and execution steps to make it work for their business.It’s like school-you can sit in a classroom and learn all the information and theory that is taught to you, but what good is it unless you can apply it in real life? We all know this, but as marketers, we forget that it works the same way. Understanding theory is helpful, but you need to know how to develop a strategy and execute that strategy to actually see results.From Marketing Theory to Strategy & Execution
Successful marketing is really a 3-part process that involves following sound marketing theories, creating a detailed strategy, and executing that strategy. Let’s look at each of these steps in more detail.Follow Sound Marketing Theory
Marketing theory is the science of marketing. It’s the “rules” and guidelines we follow. It’s the methods we use to form our strategies.Marketing theory can lead to strong marketing strategies, but too often, we get stuck on the former. We might feel as though we are getting things done by talking and learning about various types of marketing theory, but in essence, we are just spinning our wheels.Mike Roach, CEO of CGI, was quoted as saying, “Strategy without execution is a hallucination!” If that is true, then marketing theory without strategy and execution is psychosis. It’ll get you nowhere.Create a Detailed Marketing Strategy
According to strategy-business.com, a strategy is “the series of choices you make on where to play and how to win to maximize long-term value. Execution is producing results in the context of those choices.”Your marketing strategy is your map. It’s like a light shining in the darkness, guiding every decision you make. Without it, you’re driving in the dark without headlights, expecting to find your destination and not crash in the process.Your strategy shines a light on the road ahead, making it clear when you could veer off a path and driving you forward in the right direction. With it, you’re able to work your way around your obstacles, follow your objectives, and illuminate the choices that will get you to your goal efficiently.According to the Small Business Association, only about 50% of small businesses succeed within the first 5 years. It’s not that businesses don’t have some sort of plan in place; the problem is that most small businesses don’t have a clue how to map out a plan that will lead them to success.They don’t have a strategy that is based on sound evidence, data, and experience. Instead, they read a lot of marketing theory and try a lot of different things.That is not the same thing as having a strategy.Without a sound strategy, companies struggle to keep up with their competition, they miss opportunities that would lead to better results, and they win fewer customers.Execute Your Marketing Strategy
Execution is what seals the deal. Without it, no strategy will be realized, which is why it’s crazy that so many companies create a business plan and then file it away in a binder on a dusty shelf.We know that we can’t get anywhere in business or life if we don’t take action, so too often we find ourselves spinning our wheels moving from idea to idea. We’re taking action, but it has no real strategy behind it.When we skip over strategy and start executing based upon abstract marketing theory, we’re shooting in the dark hoping we hit something, but we rarely hit the thing we want to hit. Unfortunately, that’s what too many companies are doing.We should use marketing theory to inform our decisions and help us plan our strategy, and when we do that, our execution will be solid.Why Companies Struggle with Marketing Strategy & Execution
There are so many reasons why it’s easy for companies to struggle with strategy and execution…Where to Start?
Right off the bat, it can be downright scary to figure out where to start when it comes to drawing up a strategy and executing it to success. Digital marketing has become more and more complicated as new technologies and opportunities keep cropping up.With so many options, how can companies choose? How do you know which marketing ideas to subscribe to and which ones to ignore? Just because one marketing theory works for one company or even thousands of companies doesn’t necessarily mean it will work for another company.How to Maneuver the Marketing Paradox of Consistency & Change?
The fact that marketing is ever changing makes it that much more difficult to execute a sound strategy. How do you know where to place your time, money, and energy? And what if you put all that effort into 1 or 2 marketing tactics and then they lose their effectiveness?How do you create something concrete that is ever changing? How do you know when to be flexible and change your marketing plan versus when to stay steadfast? After all, remaining consistent is essential when it comes to digital marketing, but so is changing with the times. It’s a paradox that can be difficult to maneuver.How to Know (Not Just Guess at) Who Your Customers Are?
Most companies don’t spend enough time discovering who exactly their customers are to be able to draft a marketing strategy that will lead them to success. It takes customer data, assessments, feedback, and a lot of investigation to really get to know your customer, but knowing how to compile all of that information can be overwhelming.Since different marketing tactics should be used for different customers, knowing this is essential, but too many companies guess at who their customer is rather than knowing them in depth.How to Bring It into the Everyday Details?
Understanding how to integrate your business plan into daily work is not as easy as it might seem. As a result, decisions are often made without the consultation of the marketing strategy, and that means they are not likely to be in alignment with the strategy.Methods need to be put in place for sharing the company’s marketing strategy with all team members and keeping them on the same page. This ensures the company’s message and interactions are carried out consistently. Expectations and follow-through need to be set up so that there is no duplication, which only leads to wasted time and money. Every decision should be made with the strategy in mind.How to Not Let Everything Else Get in the Way?
Especially for small companies, one thing or another can come up that gets the business owner off track, and unfortunately, when that happens, marketing tends to move to the back burner. Unless time is dedicated to each and every week to working a marketing strategy, forward movement in business is highly unlikely.The Solution
Look, here’s the bad news… For most small businesses, overcoming all of the obstacles that get in the way of creating and executing a sound marketing strategy is not really feasible. Without an in-house marketing team that is skilled and dedicated to marketing planning and execution, it is understandably difficult.But here’s the good news… That’s why most small businesses turn to marketing experts for assistance, and when they do, their business explodes.It is so important to partner with a company that can do more than just talking about marketing theory. Your marketing partner needs to be able to come up with a solid strategy and determine which tactics will best fit that strategy for your unique business.By moving from a marketing theory focus on a strategy/execution focus, you can move past your obstacles and charter the course to success.

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Accuracy

Another exceptional feature of our firm pertains to accuracy. While writing lab reports, it is fundamental for any scholar to maintain the relevant degree of accuracy. A simple typo in the lab reports can have extensive implications. Based on this perspective, our experts maintain accuracy in all academic assignments. This approach has significantly boosted the credibility of our firm. Students prefer our assignments because of accuracy and authenticity. In other firms, such attributes are unheard of. It is thus advisable for any top academician to purchase assignments from us. Apart from accuracy, the assignments from our firm are characterized by exceptional flow. Such flow is essential in terms of quality attainment. Students are confident in the firm’s capacity to generate acceptable papers.

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