Marketing is itself a strategy and so no marketing plan is completely fool-proof. There are some qualities that must be met to be able to consider it effective and this will help in converting customers to make marketing successful. A marketing plan is a frame work that must be followed to transform into a killer strategy. Here are five qualities proving its abilities in the marketing strategy.Focus on the productProduct focus is not simple as it always is focused towards the market. The product varies in demand depending on the age, gender and trend. In case it is about clothing, then women in 50s if they are working would prefer formal, quality and semi formal dresses, while the younger adults may have a different focus on the product. In case you also have shoes to offer, you can help women show how they can look tall and in this way this will include shorter women who would love to gain height, thus your marketing focus widens more effectively.Focus on the marketThe market focus should be defined. It is impossible to please everyone and if you try doing so, you are going to be under severe pressure and eventually result in losses. Focus on the market fashion, but decide first if your focus is with male or female and without fail consider the age factor. By focusing on the market you will see the likes of your target audience. The other factors worth considering are the purchasing power of your audiences. If you find there is a diverse taste, set your goals by dividing, choosing and conquer the market. Have measurable informationAnything to be marketed should be quantifiable and must be ideally in numbers. Include all the details, major and minor as detail information has a crucial role in marketing. A strategy is a must for any good marketing plan to see success. The plan that is the marketing strategy should be measurable to know the ROI. If your business is new, you can have both marketing plans, short and long. They can be interconnected. However, ensure the goals are attainable.Accountability and responsibilityMarketing strategy is about being accountable and this in combination with responsibility alone paves way to success and to attain better results. Marketing plan fails to work in groups than individuals. It is best for each individual to have a specific task and to bring good results. At the same time paying attention to individual’s accountability helps you keep a vigilant eye on their handling of responsibilities. Without fail reprimand the failures and do not forget to reward the achievers. A perfect marketing plan requires absolute involvement that one must be committed to it. Each person should know their job and also should be aware of the outcomes.ReviewsA marketing strategy is a planning process and an effective marketing plan handles everything from tracking performance to setting goals and measuring the units quantifiable. However, regular reviewing and revision is essential. Do not wait until the last day, keep reviewing regularly and change the plans in-between if essential.
Outdoor Fitness – Tips To Get Fit Out Of Doors
Experts advise to break up the long-term fitness goals into shorter, smaller and more realistic ones in order to ensure success and to be able to stick to an exercise regime, many professional health instructors suggest making work-outs fun to do! Once you eliminate boredom from an exercise routine, such as only working out on a stationery bike or hitting the home-gym where you are faced with the treadmill and the same old environment by taking your workout out, you stand a better chance of sticking to the routine – thanks to the novelty factor as well as the freshness of the ideas as such.
Moreover, with increased health awareness and learning about the ill-effects of obesity, there is no dearth of the number of open-air fitness options that are increasingly being made available to singles or groups of people wanting to explore being outdoors – and benefit health-wise from it, too!
So, it’s a common sight today to find people engaged in sporty pursuits for a health purpose as well as one that combines a certain amount of communing with nature or socializing such as walking the dog or swimming in a community pool ensures they benefit from.
The advantages to taking your daily work-out outdoors are many: from needing little by way of expensive gym equipment (read nothing more than your own two feet or a pair of dumbbells, if you wish) to avoiding the sweaty crowds at the local gym, from no having to drive back and forth to a health spa to availing the benefits of fresh and pure oxygen, from ensuring your daily dose of vitamin D that is only available from sunlight to being free to exercise anytime of the day, anywhere – the benefits of outdoorsy workout are huge!
There are also many different types of activities one can pursue outdoors, some of which we list here for your benefit and healthful knowledge:
Apart from exercising your lungs and filling them with pure oxygen that an outdoor work-out in the early morning guarantees you, you also get to benefit from the added room and spaciousness of an outdoor environment where you can perform lunges to build leg, buttock and thigh muscles. You can team these with other forms of exercise that are restricted by limited space indoors, such as jogging and stretching.
Thus, when outdoors, you can accommodate various forms of energetic exercise to sweat more, weigh less and look great by combining different motions such as performing standing lunges, brisk walking and rear lunges besides elevated walking.
The benefits of performing push-ups for a toned upper body are many and these can best be realized when performed in a natural environment that does away with the need for investing in a bench-press machine or an expensive gym membership fee. Basic movements for a push up includes standard, wide and close gripping of surfaces that will help to stimulate shoulder, chest and triceps muscles and this can be achieved with simple elevation of the hands; more intense work-outs can be performed by elevating your feet.
If you feel up to it, try clapping between push-ups or even squatting on one leg then standing and trying a wider stance; do remember to repeat till you feel the legs experiencing the effects of your efforts.
Other great outdoor exercises include sit-ups, chin-ups (try a tree or playground), uphill running or even walking like a duck – and you will be on your way to good health, cost-effectively!