What do your professional references say about you? Ever think about it? You should because no matter how good your interview went, if your references don’t say good things about you….you’re not getting that new job you want. Seems kinda harsh doesn’t it? But it’s true, a bad reference can single handedly sink an otherwise great opportunity.Ironically, most people pay little to no attention to their references. I hear things like “I haven’t talked to him in ages.”, “I didn’t really work that closely with her.”, “I’m just his friend” but my favorite is the “one word answers” – yep, no, yes, maybe, absolutely. Joking aside, if you aren’t taking the time to really cultivate and inform your professional references you are putting yourself at a disadvantage in any job search. Someone who takes their job search seriously has educated, informed, prepared and PREDICTABLE references. I recall a candidate interaction a long time ago where the recruiter asked a reference “Would you hire so and so again?”. Simple stuff, nothing major, should be a straight forward response and it was just that….”I wouldn’t hire that guy to stock shelves”. End of interview, no hire, thanks for playing. If your references say they wouldn’t hire you again, it’s pretty bad but when they go out of their way to torpedo your application it’s apocalyptic.Without further adieu, a few quick tips on how to give the best professional references:1) Give people who you know, trust and who will absolutely, positively say nice things about you – I know, right, who WOULDN’T do that? You’d be surprised. I’m not even going to talk about this anymore, do your homework, call your references so when they talk to potential a employer they don’t throw you under the bus.2) Give a former manager – Again, I know, not rocket science. I’m always happy to hear how great a guy someone is, or how they play a mean guitar or how they can finish Halo without dying……….but, at the end of the day it doesn’t matter. I want to talk to someone who can tell me what kind of an employee you’ll be once you are hired. Former managers are critical to making sure any potential employer can get the info they need to hire you without reservation. If you don’t have a former manager who’ll say nice things, try someone else in a leadership role. You need someone besides your lunch buddies to say nice things about you, especially in a competitive job market like we have now.3) Make sure your references are available and expecting the call – This one drives recruiters crazy. Nothing more frustrating than leaving voice mail after voice mail for a reference only to follow up with an email that bounces back “On vacation until September 2013″. Good times! It’s common courtesy for everyone involved and will help also make sure our references say nice things about you.4) Have a few people recommend you on LinkedIn – Simple stuff, and frankly it doesn’t matter if this is a former manager or not. With the rise of social networking, more and more companies are searching the web for potential hires. No better way to reinforce that you are a quality hire than to have a well groomed LinkedIn profile that has several people singing your praises.5) Keep in touch with your references to make sure you have a big stable of people to use -This is the final tip, and probably the most important. You want to keep in touch with people who can serve as great professional references. Seriously, think about it. How many former managers can you give that would say nice things about you? The more you have, the better off you’ll be long term. You don’t need to talk to them every day, week or even every month however, you should be just touching base once every quarter or two, JUST in case you need them or, get this…..maybe they need you. That’s right, your former boss may be looking for a job and need a “former direct report” to say nice things…next think you know you guys are colleagues again. So, trust me on this one, figure out who will give you a stellar reference and then maintain and build on that relationship.That’s it, nothing crazy, nothing complicated. Follow these simple tips and I can guarantee you’ll have much more success converting those interviews into offers.
Macro Photography
Exploring the world of miniature objects with a macro lens is a special and exciting area of photography, and once you start, you will quickly become addicted. The world of macro photography holds many delights and is an area that cannot be appreciated with the human eye.Macro photography is the name given to close-up photography, and is best explained as images that are taken at reproduction ratios of life-size and above. Ratios of between 1:7 and 1:1 fall into the macro photography category.Understanding Ratios: This is a term used to express the magnification of a macro lens or other macro equipment that relates the real life-size object to the reproduction size on a slide or negative. If you shoot an object that is 3cm in length and it measures 1.5cm on a 35mm slide or negative – the ratio is 1:2. When both are equal length the ratio is 1:1Choosing the right lens is the most important factor with macro photography. While a telephoto lens may be acceptable with some types of close-up photography, the macro lens is invaluable to get really close and really accurate focusing.There is an endless range of subjects that fall under the range of macro photography. The most common subject for macro photography is the natural world – all types of flowers, plants, and insects. For the more creative photographer, macro photography is used in abstract imagery.With many forms of macro photography, especially with insects, a lens with a long focal lens – minimum 200 mm is required for some nature subjects. You need to keep a working distance from the subject to get a successful image – you don’t want to frighten your subject away.When shooting close-ups you are limited with depth-of-field – to get an attractive image you must focus on the most important part of the subject. This will be achieved easier if you place your camera on a tripod or monopod.By using your tripod you will reduce the risk of camera shake. Subject movement is also an important factor to consider. Macro photography magnifies the subject, leaving more room for blur. A strobe unit can be used to freeze movement – even on the brightest of days you should consider using your strobe unit. Try bouncing light from your strobe unit off a reflector. This will give your image a softer illumination.Many amateur photographers stay away from macro photography because they feel that their technical ability is too inept – your personal ability should not turn you away from this exciting part of photography – macro photography is like all types of photography – practice makes perfect.