Marketing is itself a strategy and so no marketing plan is completely fool-proof. There are some qualities that must be met to be able to consider it effective and this will help in converting customers to make marketing successful. A marketing plan is a frame work that must be followed to transform into a killer strategy. Here are five qualities proving its abilities in the marketing strategy.Focus on the productProduct focus is not simple as it always is focused towards the market. The product varies in demand depending on the age, gender and trend. In case it is about clothing, then women in 50s if they are working would prefer formal, quality and semi formal dresses, while the younger adults may have a different focus on the product. In case you also have shoes to offer, you can help women show how they can look tall and in this way this will include shorter women who would love to gain height, thus your marketing focus widens more effectively.Focus on the marketThe market focus should be defined. It is impossible to please everyone and if you try doing so, you are going to be under severe pressure and eventually result in losses. Focus on the market fashion, but decide first if your focus is with male or female and without fail consider the age factor. By focusing on the market you will see the likes of your target audience. The other factors worth considering are the purchasing power of your audiences. If you find there is a diverse taste, set your goals by dividing, choosing and conquer the market. Have measurable informationAnything to be marketed should be quantifiable and must be ideally in numbers. Include all the details, major and minor as detail information has a crucial role in marketing. A strategy is a must for any good marketing plan to see success. The plan that is the marketing strategy should be measurable to know the ROI. If your business is new, you can have both marketing plans, short and long. They can be interconnected. However, ensure the goals are attainable.Accountability and responsibilityMarketing strategy is about being accountable and this in combination with responsibility alone paves way to success and to attain better results. Marketing plan fails to work in groups than individuals. It is best for each individual to have a specific task and to bring good results. At the same time paying attention to individual’s accountability helps you keep a vigilant eye on their handling of responsibilities. Without fail reprimand the failures and do not forget to reward the achievers. A perfect marketing plan requires absolute involvement that one must be committed to it. Each person should know their job and also should be aware of the outcomes.ReviewsA marketing strategy is a planning process and an effective marketing plan handles everything from tracking performance to setting goals and measuring the units quantifiable. However, regular reviewing and revision is essential. Do not wait until the last day, keep reviewing regularly and change the plans in-between if essential.
Philippines – 10 Best Shopping Destinations in the Philippines
Apart from the beauty and elegance of the Philippines, this country is also a perfect place for shopping. There are lots of shopping destinations one can find in almost every corner of the Philippines. The country is packed with many shopping centers and bazaars where one can find almost everything. Tourists that visit the Philippines never leave the country empty handed with loads of shopping bags and luggage full of shopped items. Year after year, many more additional shopping centers are being established around the country making everyone have the best choices to do their shopping.
Here are ten among the many shopping destinations in the Philippines:
1. Ilalim ng Tulay Market – meaning “under the bridge” market. It is located along the Carlos Palanca Street in Quiapo Manila. This is where one can find the best handicrafts made by the Filipinos. One can enjoy digging within the bargain stalls to look for items of their choice. What is more fascinating about shopping in this market is that the prices are always negotiable and everyone is welcome to bargain the price.
2. Makati Commercial Center – located at Makati City Philippines. Here one can find various items and even designer clothes and stuffs. This is a one stop shopping destination where one can surely find all the things they need. The establishment is also spacious for shoppers to have enough room to avoid inconvenience.
3. SM group of companies - has lots of branches spreading all over the country selling the best items. The SM shopping malls have been really famous in the Philippines and are a regular shopping destination for the Filipino people. The SM group of companies is trusted for selling the best products and items that are made locally and others that are from abroad.
4. Street Shops – found everywhere in the Philippines along the street sides. There are different shops that sell several varieties of items. There are also retail shops and wholesale shops that are famous in the Philippines. Here, one can buy items in bulks and get lots of discounts. The more you buy, the more discounts you’ll get and one can save more.
5. Divisoria – this is the place for people looking for the cheapest items. Most of the Filipinos purchase their needs here. Some even come from the different provinces and shop in Divisoria. Here, people can buy lots of stuffs at once without spending too much.
6. Landmark – located in Makati City. Also one of the well known shopping centers in the Philippines selling the best quality items with its reasonable prices.
7. Greenhill’s Shopping Center – a very famous shopping center in the Philippines where most of the shoppers prefer to go to buy quality items such as clothing, home wares, appliances and many others.
8. Harrison Plaza - located at Harrison Street Malate Manila. This is a one stop shopping center with packed with many stores and booths that sell different variety of items. This place is one of the best shopping places for Filipinos.
9. SM Mall of Asia – one of the branches of the SM group of companies. Considered as the largest shopping destination in Asia. One can enjoy various activities here, not only shopping. The mall has an ice skating ground where children and skaters can glide through the ice after their shopping spree.
10. Araneta Shopping Complex – one of the well known shopping destinations in the Philippines and the place to look for the best finds.
Here are just ten of the shopping destinations in the Philippines. There are so many other places to shop here, and one can find them anywhere in the country.
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