Are Your References “Professional”?

What do your professional references say about you? Ever think about it? You should because no matter how good your interview went, if your references don’t say good things about you….you’re not getting that new job you want. Seems kinda harsh doesn’t it? But it’s true, a bad reference can single handedly sink an otherwise great opportunity.Ironically, most people pay little to no attention to their references. I hear things like “I haven’t talked to him in ages.”, “I didn’t really work that closely with her.”, “I’m just his friend” but my favorite is the “one word answers” – yep, no, yes, maybe, absolutely. Joking aside, if you aren’t taking the time to really cultivate and inform your professional references you are putting yourself at a disadvantage in any job search. Someone who takes their job search seriously has educated, informed, prepared and PREDICTABLE references. I recall a candidate interaction a long time ago where the recruiter asked a reference “Would you hire so and so again?”. Simple stuff, nothing major, should be a straight forward response and it was just that….”I wouldn’t hire that guy to stock shelves”. End of interview, no hire, thanks for playing. If your references say they wouldn’t hire you again, it’s pretty bad but when they go out of their way to torpedo your application it’s apocalyptic.Without further adieu, a few quick tips on how to give the best professional references:1) Give people who you know, trust and who will absolutely, positively say nice things about you – I know, right, who WOULDN’T do that? You’d be surprised. I’m not even going to talk about this anymore, do your homework, call your references so when they talk to potential a employer they don’t throw you under the bus.2) Give a former manager – Again, I know, not rocket science. I’m always happy to hear how great a guy someone is, or how they play a mean guitar or how they can finish Halo without dying……….but, at the end of the day it doesn’t matter. I want to talk to someone who can tell me what kind of an employee you’ll be once you are hired. Former managers are critical to making sure any potential employer can get the info they need to hire you without reservation. If you don’t have a former manager who’ll say nice things, try someone else in a leadership role. You need someone besides your lunch buddies to say nice things about you, especially in a competitive job market like we have now.3) Make sure your references are available and expecting the call – This one drives recruiters crazy. Nothing more frustrating than leaving voice mail after voice mail for a reference only to follow up with an email that bounces back “On vacation until September 2013″. Good times! It’s common courtesy for everyone involved and will help also make sure our references say nice things about you.4) Have a few people recommend you on LinkedIn – Simple stuff, and frankly it doesn’t matter if this is a former manager or not. With the rise of social networking, more and more companies are searching the web for potential hires. No better way to reinforce that you are a quality hire than to have a well groomed LinkedIn profile that has several people singing your praises.5) Keep in touch with your references to make sure you have a big stable of people to use -This is the final tip, and probably the most important. You want to keep in touch with people who can serve as great professional references. Seriously, think about it. How many former managers can you give that would say nice things about you? The more you have, the better off you’ll be long term. You don’t need to talk to them every day, week or even every month however, you should be just touching base once every quarter or two, JUST in case you need them or, get this…..maybe they need you. That’s right, your former boss may be looking for a job and need a “former direct report” to say nice things…next think you know you guys are colleagues again. So, trust me on this one, figure out who will give you a stellar reference and then maintain and build on that relationship.That’s it, nothing crazy, nothing complicated. Follow these simple tips and I can guarantee you’ll have much more success converting those interviews into offers.

Affiliate Marketing Tips For 2011 – Two Avenues of Traffic You Should Not Miss

Do you remember the dot com boom? If you have been around for a few years you will remember the huge surge of Internet millionaires that started to spring up out of nowhere.

A major part of this incredible period was the introduction of Google AdSense and the facility for Internet marketers and affiliates to gain massive traction with seemingly inexhaustible cheap advertising through the AdWords program.

If you are too young to actually have been there you will certainly have read about how easy it was to get cheap traffic to any website and make money. Aah, golden days!

However, that is all in the past and a seemingly never-ending string of new rules and guidelines have made AdWords a very risky business for the newbie internet entrepreneur.

But, there is a light in the tunnel, in fact two lights and strangely enough they both have a Google glow.

I have two affiliate marketing tips that I beg you to investigate if you are serious about you internet business. They are not free ways to make cash online but in my opinion they do have value. One of them is especially crucial to any future business.

Affiliate Marketing Tip 1: Google AdWords, yes it is the same routine as before but with a slight twist. We all know about writing the short little sales pitches based on our highly researched keywords and how some of those keywords are hugely expensive.

The tip is, Images. Image advertising is still relatively unused and the opportunity for some cheap traffic is still available. With a little creativity it is simple to knock up some graphics, format them to the required sizes and load them up into AdWords.

Affiliate Marketing Tip 2: This second tip is the crucial one and if you do at least investigate it you are making a huge blunder.

Mobile marketing is where the next wave of internet millionaires will be coming from, believe it. You can ignore this and I bet that in two years time you will be asking yourself, Why?

The costs involved are similar to image marketing on AdWords and the technology is a little more involved but the audience figures are huge and it is possible to buy traffic from around 3 cents a click.

Both Google and Apple have invested literally millions of dollars into this area in the past year or so, Apple have gone so far as to rebrand themselves a “mobile company”. Do you think they would be doing this on a whim?

Blended Learning

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